Independent analytics publishing from a converted warehouse on East Sixth Street.

Three years into our respective jobs — Miguel on the Looker solutions team, Priya building internal tools at Mode — we kept landing on the same problem. Dashboards were being shipped into rooms where real money was being allocated, and nobody in the room could answer the first question an honest analyst asks: show me the row counts. The vendors we worked for were brilliant at the rendering layer and incurious about the source. The brands we read were chasing traffic with listicles that never opened a CSV. The newsletters in our inbox were 80% sponsored.

We started Bichoto Blog on March 11, 2019, in the back office of a print shop on East Sixth Street, because nobody was fact-checking the charts. Six years and 487 long-reads later, we are still independently owned. We carry no ads, no sponsored content, and no affiliate links. Every chart in this publication is hand-built by the editorial team and backed by an original dataset you can download. When we get something wrong, the correction runs in the next Friday’s brief, in the same place, with the row count that fixed it.

What follows is the masthead, the standards we will not break, and a few receipts for the journalists who have started to call us.

— Miguel Saldaña & Priya Raman, founders & editors-in-chief, Austin.