Issue No. 187·Data & Analytics·Friday Brief Out Now·Independently owned since 2019
The full archive of 487 long-form articles on analytics, growth, and the lies dashboards tell — organized chronologically, cross-referenced by topic, fact-checked against original datasets.
Every Friday for six years, we have published a single long-read on how the analytics industry actually works — the dashboards, the vendor claims, the cohort math nobody puts in the deck. Below is every dispatch we have ever filed, ordered by year.
The archive is the body of work. Read in reverse chronological order, or browse by topic. Each entry links to the full post and, where applicable, the CSV files we used to write it.
Every dispatch is fact-checked against an original dataset — the CSV files, query logs, or anonymized extracts are linked from the post itself. If we cannot show the work, the dispatch does not run.
No listicles, no “ultimate guides”, no SEO filler. Each piece runs long enough to make an argument and short enough to read on a Friday afternoon. We have cut our own work by 30% on average in revision.
Bichoto Media LLC has never accepted paid placement. We have run three independent research papers with dbt Labs, Hex, and Census — no editorial control was granted, and each is flagged as a research partnership in the byline.
Median archive indexing time under four hours. Cited by Harvard Business Review, The Economist, and Stratechery. When we are wrong, the correction runs in the same size and on the same day — never buried in a footer.
Twelve entries per year, selected by citation count and reader tenure. Click any headline for the full piece and its source data.
Same archive, re-cut by theme. Pick the topic that brought you here — each cluster opens a filtered view of the 487 dispatches.
The numbers dashboards reach for when they have nothing real to say — pageviews, follower counts, “engagement” without a denominator. We catalog them, define them, and recommend the replacement metric.
Multi-touch attribution, media-mix modeling, incrementality testing — the methodology wars of marketing analytics, written for practitioners who actually have to defend the model on Monday.
Retention is a shape, not a number. Decay curves, N-day retention, cohort overlays, and the survival math behind the charts your CS team is afraid to show the board.
Time-series forecasting on messy weekly revenue, Prophet vs. SARIMAX vs. the things vendors will not put in the pitch deck. Every forecast is back-tested against the original dataset.
Operational dashboards, executive dashboards, the kind nobody reads — redesigned from scratch with the principle that a chart earns its place by changing a decision. Audit-driven, no decoration.
PLG, referral loops, funnel math, and the parts of growth nobody puts in the investor update. Field studies with 4M-user consumer apps and Series-C SaaS, fully dataset-attached.
The archive is not a content library. It is the running record of a publication that publishes only what it can prove against the original data — and corrects what it cannot.— From the Bichoto Blog editorial standards, revised January 2024.
A single dispatch in your inbox every Friday morning — the post that changed how 38,400 operators read their own dashboards this week.
Independently owned since 2019 · Zero sponsored content · Zero ad networks
